Logos I did for Chae Group Pty Ltd, a cleaning services company based in Perth WA, specializing in builder cleans.
Process
Concepts 01
Concepts 02
Concepts 03
Concepts 04
Concepts 05
Concepts 06
Concepts 07 (almost there!)
In the last meeting the client asked if we could try a different approach: including the Perth city skyline into the design. We decided on the logotype to use, but experimented more with what the logo symbol could be. Do we keep the CG, scrap it completely and use the skyline, or try and incorporate everything into one?
Application
