Chae Group Pty Ltd

Logos I did for Chae Group Pty Ltd, a cleaning services company based in Perth WA, specializing in builder cleans.


Process

Concepts 01chaegroup_logo_concepts_01_web Concepts 02chaegroup_logo_concepts_02_web Concepts 03chaegroup_logo_concepts_03_web Concepts 04chaegroup_logo_concepts_04_web Concepts 05chaegroup_logo_concepts_05_web Concepts 06Print Concepts 07 (almost there!)chaegroup_logo_concepts_07_web

In the last meeting the client asked if we could try a different approach: including the Perth city skyline into the design. We decided on the logotype to use, but experimented more with what the logo symbol could be. Do we keep the CG, scrap it completely and use the skyline, or try and incorporate everything into one?


Application

chae_shirt_mockups